UX strategist, UX writer and UX designer with over 12 years of experience designing digital experiences for nonprofits, associations, and the government.

Work Experience

Director of UX

Allegiance Fundraising (formerly Beaconfire RED)

Sept 2021 - Present

Manage a team of 3 UX Designers. Lead website redesigns and digital strategy for nonprofits such as truth Initiative, The League of Women Voters, and Pathfinder International. 

I changed our website redesign process to include content work:

  • Changed how we do content audits to use SEO and analytics data to make content recommendations based on data.

  • Piloted rewriting core pages to improve UX and SEO. For one client, we increased organic search traffic 145% compared to the last year.

  • Piloted a content-first homepage redesign. 

For one client, this combined content work resulted in a 34% increase in revenue from organic traffic and a 147% increase in email sign ups and key actions.

Additional accomplishments

  • Advocated within the company for UX and content strategy.

  • Created a playbook of UX activities, when to do them, and templates for doing the work.

  • Presented at conferences on content audits, governance, and data viz.

Senior UX and Digital Strategist

Allegiance Fundraising (formerly Beaconfire RED)

June 2020 - Sept 2021

UX and Digital Strategist

Allegiance Fundraising (formerly Beaconfire RED)

Sept 2016 - June 2020

User Experience Designer

Federal Trade Commission

2008 - 2016
Designed a variety of products including informational websites, infographics and consumer labels.

UX Skills

Content design, UX writing, digital strategy, SEO and analytics, content strategy, content audits, information architecture, user research and testing.

Education

IDEO and AcumeN

Human-Centered Design (2016)

Neilsen Norman Group

UX Certification (2015)

Human Factors International

Certified Usability Analyst Certificate (2013)

Wake Forest University

B.A. Studio Art with honors (2003)